Creative Director with 14 years of experience leading brand transformation for global technology companies. Currently directing all creative output at SANS Institute, the world's leading cybersecurity training organization, where she manages a 6-person team and oversees brand strategy across digital, events, and multi-channel marketing.
Rebecca specializes in building comprehensive brand systems that scale globally while maintaining consistency and impact. Her approach combines strategic thinking with hands-on creative leadership—from defining vision to delivering execution across hundreds of touchpoints.
Education
(CIM) Certificate in Professional Marketing Level 4
Cardiff and Vale College, 2018
(ILM) Level 2 Leadership
Cardiff and Vale College, 2015
Bachelor of Arts (BA) - 2:1
Cardiff Metropolitan University, 2013
Foundation Degree, Art & Design
Cardiff Metropolitan University, 2011
Employment
Senior Brand Manager
SANS Institute, January 2024 - current
Global Head of Creative
SANS Institute, January 2022 - January 2024
EMEA Senior Graphic Designer
SANS Institute, May 2018 - January 2022
Graphic Designer & Marketing Executive
REID Lifting, December 2016 - May 2018
Graphic Designer
Washington Design Agency, July 2013 - December 2016
Graphic Designer (part time)
Tenovus Charity, October 2011 - June 2013
What People Are Saying
“Rebecca is extremely professional, responsible and creative. These traits help her manage and deliver multiple projects with various timelines and scopes with success.”
— Art Director, North America
“The branding is simple, elegant, and perfectly embodies everything we were desperately searching for to represent cyber leadership. Really appreciate your work. You might not hear it enough but it's definitely being noticed. ”
— CISO & SANS Fellow
“Rebecca always handles criticism with grace and professionalism, as design is very subjective, and she does an excellent job diplomatically pushing back when the team is overloaded and a stakeholder is demanding an unreasonable deadline.”
— Director of Global Brand & Communication
“Wish to take a moment to express my heartfelt appreciation for all the hard work and dedication that you did put into making GISEC a success. Please know that your contributions have not gone unnoticed. You have inspired the team with your professionalism and commitment to excellence.”
— Managing Director, Middle East & Africa
I grew up in Hong Kong and now live in Cardiff, Wales with my husband and two boys. My multicultural upbringing gives me a unique lens on global brand work—I understand intuitively how visual systems need to work across diverse cultures and audiences.
Outside of leading creative at SANS, I paint. What began as a way to carve out personal creative time as a working mum has become a meaningful practice exploring Welsh landscapes, dramatic coastal skies, and the emotional resonance of color and light through acrylics and mixed media.
It's a counterbalance to the strategic, team-focused nature of my day job—time when I can just make, experiment, and reconnect with why I fell in love with art in the first place. The practice informs my professional work too: thinking about color relationships, compositional balance, and how visual elements create mood translates directly into how I approach brand systems.
You can see what I'm working on: @beckyhodgkin.art
I'm endlessly curious about the world, design, and human behavior—always finding inspiration in unexpected places.
Follow my Journey
