Product Launch

I lead the design of the launch of the SANS OnDemand platform. Since the pandemic, 50% of our training sales come through Online Training. We recognise that the world changed and we needed to focus on the flexibility of our training, with goals to sell Online Training seats. This was a step outside what a traditional SANS campaign looked like with a refresh for the sub-brand and more appealing branding and relateable images. The sub-brand was previously very traditional so this was a true step away from sales orientated marketing to be more customer orientated.